PROSARIS
Brand & Product, Marketing
PROSARIS is a hardware & software solution that enables energy savings in industrial environments through ultrasonic issue detection. In addition to a physical sensor device, our solution is comprised of a web-based dashboard and a native mobile app that integrate with each other. With global customers such as Amazon, Volvo, and Michelin, we’re developing and maintaining a seamless B2B product experience that delivers meaningful impact to users.
My position as Design Lead requires an in-depth understanding of our customers. Creating onboarding, sales, and CS materials, supporting the UX for feature releases, and optimizing our online presence through web and social media, all comprise my day-to-day workload.
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Branding & Product
Marketing
A brand and product intertwined.
The PROSARIS visual identity deeply influences our design system and vice versa. With such a technical product solution, PROSARIS’ brand, UI, and messaging are professional, friendly, and honest.
Due to the nature of our product being used in industrial environments, a particular focus on accessibility has to be considered. High contrast interfaces are a given, but other less standard aspects like core offline functionality and haptic feedback options were important in a product like this.
Product photography.
Although the digital side comprises a large portion of the PROSARIS Solution, let’s not forget about the hardware. High-quality product photography is utilized to show off our physical product, with extreme close-ups and action shots enforcing a visual style that’s both top-grade and relatable.
In-depth communication.
PROSARIS’ marketing is straight and to the point. Our customers are often industry experts and energy managers. Copy has no room for marketing fluff, and onboarding/sales materials are direct but comprehensive. Due to sensitive information, I can’t showcase much of the latter, but you can view a glimpse of our online presence below, and visit prosaris.ca for yourself.
Quality demands a careful eye.
Being responsible for the design of a company with global outreach, billion dollar customers, and a highly complex product is a tremendous privilege. Whether the matter is brand or product, user-facing or internal, sales or support… There’s never a dull moment at PROSARIS.
