McDonald’s
Graphic Design, Advertising
During my time at Cossette, producing designs for McDonald’s Canada was a highlight. As one of their largest clients (and one of the biggest companies in the world), maintaining design integrity while finding new ways to push creative boundaries required immense ideation and collaboration — two concepts that are in no short supply at a creative marketing agency.
Iconic arches, local application.
The works shown below range from billboards and magazine ads to in-store signage and posters. You’ll also find some unique pieces specifically designed for the grand opening of the McDonald’s Pictou Rotary location. This event had an autumn/back-to-school tone, and pieces included skateboard decks and stickers that were to be featured at the grand opening.
