MORE PLNTS
Mobile, Web, Identity
MORE PLNTS is an online marketplace that facilitates the purchasing and selling of local house plants. From a design standpoint, the goal of MORE PLNTS was to stand out. There’s a multitude of bold visual choices that when paired together, create a cohesive and memorable user experience. The use of film photography, future modern typography, and a playful voice & tone all contribute to a website that truly feels authentic and human-centred.
Technology built for nature.
There’s an unfortunate design trend that exists in many digital products today: When dealing with user-uploaded content, the supporting digital interface has to be safe. Neutral. Sterile. It makes sense to focus and prioritize the user’s content; it’s obviously more important than the design of the container. But why can’t you have a beautiful experience that actually uplifts and synergizes with the user content?
MORE PLNTS was created with this frame of mind at the forefront. The website is packed with personality on both desktop and mobile, and its visual style is as unique from competitors as it is consistent with itself. It enables a platform experience that users are excited to contribute because the vessel itself is novelly designed before user content is even in the picture.
